This video portrayed the importance of the design process and showed the extensive thought and reworking of a concept which in the end can produce a great product. Richard Semore and Dick Powel try to obtain a cutting edge look to their designs as the take ordinary, everyday objects and transform them into desirable machines.
By focusing more on the design process the product at the end will turn out much better. Brainstorming is a fundamental part of this process which enables the designer to have a number of concepts which can be worked on until the desirable design reveals itself. the video enphasises this thought process and the reworking of design concept with traditional and new techniques. In relation to the motobike the precision of concepts is conveyed. By putting pen to paper a designer can get a real feel for what they are designing and can then rework these drawings where appropriate to obtained the deired form.
As seen witht he kitchen appliances, such daily objects have been transformed into desired products with a non traditional colour and form. It shows that it is important to challenge traditional design or what we are used to and redefine them with different forms, materials and colours.
Another fundamental part of the design process is to always refer back to your target market or the client you are designing for. This is important as is keep the designer on track during the concept stage as many ideas may be produced however some may not entirely fit with the clients needs.
As a student of design it has enlightened me to see how important the begining processes of designing are and how an up to date client will lead to a good product also. Top designers will make mistakes however these mistakes become a lesson learned for future designs.
